Jakarta, 30 September 2019 -PT Kalbe Farma Tbk (Kalbe) through their Hydro Coco products has won the Best Campaign for Destination Marketing award from the Ministry of Tourism in the 2019 Wonderful Indonesia Co-Branding Forum at the SaptaPesona Building, Ministry of Tourism Jakarta. The award was given by Dr. Ir. Arief Yahya, M.Sc., Minister of Tourism; to Bernadus Karmin Winata, Director of PT Kalbe Farma Tbk.
"Hydro Coco has consistently been a Wonderful Indonesia Co-branding partner since 2017 by promoting tourist locations that are the main destinations in Indonesia on their packaging, and at the same time supporting priority destinations from the Ministry of Tourism," said Ronald Unadi, Head of Beverage of PT Kalbe Farma Tbk."With the award of The Best Campaign for Destination Marketing, it shows that Hydro Coco's marketing activities so far have received a positive response from the people who gave rise to tourist destinations, to introduce that Indonesia is rich in natural beauty, and also rich in natural resources; one of which is coconut water. native to Indonesia, which is the source of Hydro Coco coconut water," continued Ronald.
Wonderful Indonesia thematic packaging is a form of Hydro Coco's homage to Indonesia which is so rich in natural resources. There are currently 4 Indonesian tourism locations appearing in Hydro Coco's packaging: Padar Island in Labuan Bajo; Broken Beach in Nusa Penida, Bali; Raja Ampat in Papua; and Atuh Beach in Nusa Penida, Bali, and more priority destinations will be shown next.
In addition to the thematic packaging, Hydro Coco also holds the Hydro Coco National Futsal Tournament (HCNFT); a futsal tournament for National High School (SMU) levels and its equivalent, which has been held since 2013. The Hydro Coco Cup competitions are held across 31 cities in Indonesia, as one form of sporting events that have always in synergy with the Wonderful Indonesia campaign, with the concept of sport tourism, especially local tourists, in every match held.
Hydro Coco is a pioneer of packed coconut water drinks and is made using real coconut water. Coconut water has many health benefits, one of which is that it can naturally replace body fluids that are lost due to the composition of coconut water that is similar to human body fluid.
Coconut water is a natural health drink that has many benefits, e.g. low in carbohydrate. Coconut water also contains many minerals and high fiber and many more contents that can be obtained from coconut water.
Hydro Coco at a glance
Hydro Coco is the only beverage that is made from natural coconut, without preservatives, artificial sweeteners, and synthetic dyes. Therefore guarantees Hydro Coco's safety, and good even for daily consumption.
Hydro Coco is hygienically processed with modern technology. Coconut water is processed through sterilization in an aseptic tube and using the Ultra High Temperature (UHT) technology. This allowed the coconut water in Hydro Coco to keep its nutrition even without using preservatives, dyes and artificial sweeteners.
Hydro Coco also uses Tetraprism packaging to maintain the hygiene of the coconut water in it. In other words, Hydro Coco is the first and only drink in Indonesia that uses environmentally friendly tetraprism packaging. Thus by drinking Hydro Coco every day, one does not only get a healthy body but also participating in creating a healthy environment.
Kalbe at a glance
PT Kalbe Farma Tbk ("Kalbe") was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio: prescription medicines (Cefspan, Brainact, Broadced, etc.); health product division that handles over-the-counter medication (Promag, Mixagrip, Komix, Woods, Fatigon, etc.); energy and ready-to-consume drinks (Hydro Coco, Extra Joss, Nitros); nutrition division (ChilKid, Prenagen, Diabetasol, etc.); and distribution division. Kalbe currently has approximately 38 subsidiaries and 12 production facilities with international standard and employs approximately 17,000 employees dispersed across more than 76 branches throughout Indonesia. From 1991, Kalbe is listed on Indonesia Stock Exchange (IDX: KLBF).