Kalbe Held Care for Clean Act for Wonderful Indonesia Tourism Destination
Press Release No. 002 / KFCP-DIR /PR/I/19
Bromo, January 25, 2019 - PT Kalbe Farma Tbk (Kalbe) through Hydro Coco brand today conduct the act of care for clean in one of Wonderful Indonesia's tourist destinations, namely Mount Bromo, one of the 10 Priority Tourism Destinations (10 DPP) of the Indonesian Ministry of Tourism. The care for clean act is carried out by Kalbe employees who care about the cleanliness of the environment and the beauty of nature, by collecting plastic waste around Mount Bromo. In addition to cleaning plastic waste, they will also present Keep Clean of the area suggestion board to the local authorities and the Tribal Chief of Tengger.
"This activity is a form of Kalbe's care in realizing cleanliness and beauty of the natural environment so that it can continue to be enjoyed from generation to generation," said Ronald Unadi, Head of Kalbe Beverages, PT Kalbe Farma Tbk. "We implore every part of the community to maintain the cleanliness and natural beauty of Mount Bromo by placing garbage in its place as a part of the healthy living culture. This enthusiasm and commitment must be maintained to support the Wonderful Indonesia program of the Ministry of Tourism," Ronald continued.
From 2017 Hydro Coco carries out a co-branding with the Ministry of Tourism through the Wonderful Indonesia/Pesona Indonesia program to introduce Indonesia's natural wealth. The format of co-branding that Hydro Coco took is by issuing the Wonderful Indonesia thematic packaging that displays several Indonesian tourism locations, among which are Padar Island in Labuan Bajo; Broken Beach in Nusa Penida, Bali; Raja Ampat in Papua; and Atuh Beach in Nusa Penida, Bali.
In December 2018, Hydro Coco acquired an award from the Ministry of Tourism for Third Place of the Wonderful Indonesia Co-Branding Champions of 2018 which was directly presented by Arief Yahya, Minister of Tourism, at the 2018 Year-end Press Conference in Soesilo Soedarman Ballroom, Sapta Pesona Building of the Ministry of Tourism.
Hydro Coco at a glance
Hydro Coco is the only beverage that is made from natural Indonesian coconut, without preservatives, artificial sweeteners and synthetic dyes. Therefore guarantees Hydro Coco's safety, and good even for daily consumption.
Hydro Coco is hygienically processed with modern technology. Initially, coconut water was processed using Ultra High Temperature (UHT) technology and then used aseptic technology for filling into the pack. This allowed the coconut water in Hydro Coco to keep its nutrition even without using preservatives, dyes and artificial sweeteners.
Hydro Coco also use Tetraprism packaging to maintain the hygiene of the coconut water in it. In other words, Hydro Coco is the first and only drink in Indonesia that use environmentally friendly tetraprism packaging. Thus by drinking Hydro Coco every day, one does not only get a healthy body, but also participating in creating healthy environment.
Kalbe at a glance
PT Kalbe Farma Tbk ("Kalbe") was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio: prescription medicines (Cefspan, Brainact, Broadced, etc.); over-the-counter medication division (Promag, Mixagrip, Komix, Woods, Fatigon, etc.); energy and ready-to-consume drinks (Hydro Coco, Extra Joss, Nitros); nutrition division (ChilKid, Prenagen, Diabetasol, etc.); and distribution division. Kalbe currently has more than 35 subsidiaries and 12 production facilities with international standard, and employs approximately 17,000 employees dispersed across more than 74 branches throughout Indonesia. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX: KLBF).