Kalbe Received Two Awards From Ministry of Tourism
Jakarta, 20 December 2018 – PT Kalbe Farma Tbk received two awards from Ministry of Tourism during the End of Year Press Conference (EYPC) 2018. The theme of this event, which was held at Balairung Soesilo Soedarman, Sapta Pesona building is "’The Winner Wonderful Indonesia Energy".
Along with other award recipients, Hari Nugroho, Senior Manager External Communications Kalbe has received an award as the third winner of Wonderful Indonesia Co-Branding Champions 2018 for Hydro Coco. Meanwhile, Maxgrip received an award for The Best Education Program for Young Traveller that was received by Maurin Merlina, Brand Executive Mixagrip. This award was given by Arif Yahya, Republic of Indonesia Ministry of Tourism.
Previously, Kalbe modified their campaign theme from Exotic Indonesia to Wonderful Indonesia on Hydro Coco packaging and other Hydro Coco promotion programs in 2017. This modification is a follow-up for Co-Branding Hydro Coco program with the Republic Indonesia Minestery of Tourism.
On the other hand, Mixgrip program aims to invite Indonesian citizens to know and love Indonesian cultura. Mixagrip collaborates with the Ministry of Tourism through Wonderful Indonesia's co-branding program in the form of activities, such as Roadshow Goes to School, Indonesian Culture Festival, and Exploring Lolai – North Toraja Cultural.