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Kalbe Educate to Create Extraordinary Bright Children

#BrightChildrenAre Healthy, Caring, Creative, and Courageous

Kalbe Educate to Create Extraordinary Bright Children

Press Release No 030/KFCP-DIR/PR/VIII/18

Tangerang, 9 August 2018 - PT Kalbe Farma Tbk (Kalbe) through one of its subsidiaries, PT. Saka Farma Laboratories with the product Cerebrofort multi-vitamin for children is launching the #BrightChildrenAre campaign that is marked by holding a discussion event with the theme "Creating Healthy Bright Children" that presented Dra. A. Kassandra Putranto, Child and Family Psychologist and Founder of Kassandra & Associates, as the main speaker.

"Kalbe is committed to improving public health, one of which is by supporting children's growth and development to produce bright children," said Johan Leo, Head of Vitamin PT Kalbe Farma Tbk. "Through Cerebrofort we would like to implore Indonesian families to be the smart parents, to nurture children who have the sense of care, courage, creativity, and healthy from the early age," Johan continued.

"A Bright Child is not only smart, but also has the ability to absorb information quickly, have excellent memory and understanding, has competence in one or more fields, and can complete their tasks well," said Dra. A. Kassandra Putranto, Child and Family Psychologist and Founder of Kassandra & Associates, as the main speaker. "Most bright children are children who are comfortable with and delightful when taught many things. They are also easily educated and can adapt themselves to their surroundings well," Kassandra continued.

In line with the #BrightChildrenAre campaign, Cerebrofort is defining the 4 important aspects a bright child would have. Bright Child is courageous, courage will cultivate confidence and independence in children, and allowed the child to be more ready to face risks and firm in taking action and decision. Bright Child is Creative, the ability to think to find solution or new focal point will help a child to resolve unique problems in the globalization and digital era.

Bright Child is Caring, having the sense of care is one of the signs that a child has socio-emotional intelligence. Research has proven that individuals with socio-emotional ability can better maintain relationships and collaboration, as well as increasing academic achievements. Bright Child is healthy. Healthy is marked with the optimal growth and development. Children's growth and development happens simultaneously and continuously. If the size of the body can grow well, it should also be followed with the addition of ability and functions of the body.

"Cerebrofort has been consistently holding a number of educational activities for children of young age." This year, in support of the #BrightChildrenAre campaign, we also held a number of activities, such as blog-writing competition, the competition to share the definition of Bright Children on social medias, Parenting Seminars in schools, and the Cerebrofort Kids Got Talent activity in collaboration with Sang Buah Hati Magazine," Johan added.

The Cerebrofort Kids Got Talent (KGT) event will take place from 9-12 August 2018 at Main Atrium of AEON Mall, Tangerang. Cerebrofort KGT is an audition event in search for potential talents to be developed for children 4-11 years of age, both as individuals or in group; Cover Model Competition is an audition to search for the next model for the cover of Sang Buah Hati Magazine, that is held annually with the target participants of children 1-6 years of age; and Bright Children Zone is a zone of games and activities to cultivate growth, creativity, and courage in children.

Other than at AEON Tangerang Mall, Cerebrofort Kids Got Talent will also take place at Hartono Mall Solo on 31 August - 2 September 2018, AEON Mall Cakung on 7-9 September 2018, Botani Square Bogor on 5-7 October 2018, Baywalk Mall Pluit on 26 – 28 October 2018, and Nipah Mall Makassar on 2 – 4 November 2018; with the Grand Final events on December 2018 at the Indonesia Mother and Baby Expo in Jakarta.

The Cerebrofort Kids Got Talent event is held in collaboration with the Sang Buah Hati (SBH) Magazine, a free magazine for the modern family that is always hungry for information on parenting, family health, and lifestyle.

Cerebrofort at a glance
Cerebrofort helps in fulfilling children's daily nutrition and vitamins need during the growth and development stages, allowing them to explore and sharpen their potentials to continue making achievements. Cerebrofort is available in 2 forms, Cerebrofort Gold Syrup with complete multivitamin contents, AA, DHA, EPA, lysine to increase appetite, and Biotin that has a role in the metabolism of the body, that allowed the nutrients from food to be absorbed perfectly.

Cerebrofort is also available in gummy form, the Cerebrofort Marine Gummy with four yummy flavors: orange, strawberry, mango, and grape. Cerebrofort Marine Gummy is the only gummy containing tuna fish oil that is enriched with DHA + EPA. DHA and EPA are important nutrition for brain development. DHA + EPA contents in seawater fish, such as Tuna, are 28 times more than in fresh water fish.

Kalbe at a glance
PT Kalbe Farma Tbk ("Kalbe") was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio: prescription medicines (Cefspan, Brainact, Broadced, etc.); over-the-counter medication division (Promag, Mixagrip, Komix, Woods, Fatigon, etc.); energy and ready-to-consume drinks (Hydro Coco, Extra Joss, Nitros); nutrition division (ChilKid, Prenagen, Diabetasol, etc.); and distribution division. Kalbe currently has more than 35 subsidiaries and 12 production facilities with international standard, and employs approximately 17,000 employees dispersed across more than 74 branches throughout Indonesia. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX: KLBF).


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