Press Release No. 012/KFCP-DIR/PR/VI/13
Surabaya, 9 June 2013 - PT Kalbe Farma Tbk (Kalbe), through its multivitamin product Fatigon, today holds the Fatigon Health Walk Spirit Action at Bungkul Field, Surabaya, attended by about 10,000 people. The event is held in conjunction with the 720th Anniversary of the City of Surabaya, and is attended by the Mayor of Surabaya, Mrs. Tri Rismaharini and brand ambassador of Fatigon Spirit, Christian Sugiono.
“We deliberately chose Health Walk as a form of invitation for the public to become aware that the body's health is always a priority," said Lita Karmelita, Head of Vitamin Division of PT Kalbe Farma Tbk. “We would like to implore all Indonesian to keep themselves healthy and to embody the spirit of productivity with the commitment that tomorrow has to be better than today."
During the Healh Walk event, a number of activities with educative and productive contents are held, among which are Healthy Aerobics, free health check, vitamin fair, creative fun walk competition, MURI and record-breaking mass vitamin-taking event with the target of 35,000 participants that comes from the combination of 10,000 participants in Surabaya, 10,000 in Jakarta, and 15,000 in Bandung.
This activity is a part of Fatigon's Spirit Action - Productive Indonesia Campaign, held for the fourth time since 2010. The program started in May 2013 with office-to-office and factories-to-factories road show and dispersal of Fatigon multivitamins and free breakfast to invite and appreciate the employees of the offices/factories and encourage them to arrive on time. We also select productive and achieving employees to become role models to motivate other employees to be more enthusiastic in their work to increase their productivity.
Through the Spirit Action - Productive Indonesia Campaign, Kalbe wishes to be the pioneer of a moral movement to increase the spirit of all elements of the community to be able to work more productively by holding positive activities that are loaded with inspiration and motivation.
The Health Walk activity will also be held in 15 major cities of Indonesia, like Jakarta, Tangerang, Bogor, Bandung, Medan, Bandar Lampung, Semarang, Yogyakarta, Solo, Tegal, Jember, Tasikmalaya, Banjarmasin and Makassar. The activity will conclude in November 2013, alongside the National Productivity Month, with a vitamin fair and appreciation to individuals who reach the highest achievement and productivity in their respective fields.
Fatigon at a glance
The Multivitamin Group Fatigon, include the White Fatigon multivitamin for physical soreness, cramp and pins and needles; Fatigon Spirit multivitamin for stamina and strength; and Fatigon C-Plus multivitamin for durability plus. Multivitamin Group Fatigon itself is the No. 1 multivitamin consumed by Indonesian (Source: Nielsen research result December 2012).
Kalbe at a glance
PT Kalbe Farma Tbk (“Kalbe”) was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio: prescription medicines (Cefspan, Brainact, Broadced, etc); health products division that handles over-the-counter medications (Woods, Promag, Mixagrip, Komix, Fatigon, etc) and ready-to-drink energy drinks (Hydro Coco, Extra Joss, Nitros), nutrition division (ChilKid, Prenagen, Diabetasol, etc); and distribution division. Kalbe currently has more than 20 subsidiaries, 11 production facilities with international standard, and employs more than 15,000 employees and 4,000 sales force and marketing agents, dispersed across more than 65 branches throughout Indonesia.. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX:KLBF).