Press Release No. 011/KFCP-DIR/PR/VI/13
Jakarta, 2 June 2013 – PT Kalbe Farma Tbk (Kalbe) through their Hydro Coco brand is holding the Hydro Coco Go Green Cyling in commemoration of the World's Environment Day which falls on June 5. The event will take place in South Senayan's East Parking area and will be attended by 10,000 funbike lovers and will distribute 3,000 free seeds.
"We hope the Go Green Cycling activity can raise public awareness on environmental issues, especially of the high level of pollution in Jakarta," said Widjanarko Lokadjaja, Sales & Marketing Director of PT Kalbe Farma Tbk. "Kalbe is inviting people to live healthy, while at the same time, to take an active role in the greening efforts, in which we, working together with the Ministry of Forestry, will distribute 3,000 seedlings during the event. We are also imploring the community to consume natural products that are good for the health, like Hydro Coco.”
"We welcome the activities of Hydro Coco Go Green Cycling because the program is consistent with our own," said Dr.. Ir. Bejo Santoso, Msi, Director of Forest and Land Rehabilitation, Ministry of Forestry of the Republic of Indonesia. “The involvement of the community and private sectors in the effort of environmental protection and management is an important aspect. Therefore we deeply support activities like this, which encouraged the community awareness to do environmentally friendly activities like sorting and disposing garbage in their proper places, plant and nourish trees and the judicious use of energy.”
This event is also collaborating with Tetra Pak who will implore attendants to collect empty Hydro Coco boxes. Every empty Hydro Coco box will be placed in a drop box provided to be recycled later. Hydro Coco's empty box is environmentally friendly and will be recycled by Tetra Pak to turn to paper and other useful goods such as notebooks, paper bags, etc.
Moreover, there will be beach-based activities where beach-based games will be held, such as Frisbee, Coco Bowling, Coco Futsal, Coco Ring, and sand area with sandcastles provided for the children.
Hydro Coco at a glance
Hydro Coco is the only drink that is made from fresh coconut, without preservatives, artificial sweetener or synthetic colors. That makes Hydro Coco safe and even good for daily consumption. Hydro Coco is hygienically processed using modern technology. Starts with coconut water that is processed through aseptic tube sterilization and using Ultra High Temperature (UHT) technology. This retains the nutrition of the coconut water in Hydro Coco even without preservatives. Hydro Coco also uses aseptic Tetraprism packaging to retain the sterility of the coconut water within.
Kalbe at a glance
PT Kalbe Farma Tbk (“Kalbe”) was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio: prescription medicines (Cefspan, Brainact, Broadced, etc); health products division that handles over-the-counter medications (Woods, Promag, Mixagrip, Komix, Fatigon, etc) and ready-to-drink energy drinks (Hydro Coco, Extra Joss, Nitros), nutrition division (ChilKid, Prenagen, Diabetasol, etc); and distribution division. Kalbe has more than 20 subsidiaries and Kalbe currently has more than 20 subsidiaries, 11 production facilities with international standard, and employs more than 15,000 employees and 4,000 sales force and marketing agents, dispersed across more than 65 branches throughout Indonesia. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX:KLBF).