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Kalbe Holds Spirit Action Movement - Vitamin Awareness

Kalbe Holds Spirit Action Movement - Vitamin Awareness

Press Release No. 007/KFCP-DIR/PR/V/15

Bukittinggi, 10 May 2015 - PT Kalbe Farma Tbk (Kalbe) in collaboration with Indonesian Pharmacists Association (IAI) and Indonesian Medical Nutritionists Association (PDGMI) holds the movement of Fatigon Spirit Action - Vitamin Awareness Movement at Bukittinggi City, West Sumatra. This movement is attended by 2,000 West Sumatra citizens and takes the format of Healthy Walk Action, Healthy Aerobics Action, Communal Multivitamin Consumption Action, Free Health Check Action, Blood Donation Action, and other entertainment activities.  

Through this event Kalbe through Promag Gastric Medicine also bestowed the Research Grant 2015, which is the assistance for members of IAI who are conducting researches; and IYP Promag Award, which is the reward for young IAI researchers who actively follow the international development of the pharmaceutical field.

"Fatigon Spirit Action with Vitamin Awareness Movement is a moral movement to care for the health to encourage the public to live healthily through activities that are positive and productive," said JB Ariawan, Group Head LOB Vitamin of PT Kalbe Farma, Tbk. "Kalbe through its product Fatigon is imploring Indonesian people to maintain their health and to stay fit and healthy, building their stamina, strength and vitality to remain productive throughout the day," he added.

The Spirit Action program that has been held for the fourth time since 2011 presently hold the theme of Vitamin Awareness Movement, considering that vitamin is an integral part of today's lifestyle.  

"The Fatigon Spirit Action event in Bukittinggi is the start for the events that will be held in other major cities in Indonesia, by collaborating other interesting and inspiring activities, as well as educational and motivational for the public," Ariawan said.

"Healthy lifestyle and making a habit of taking vitamins is a good thing to remain fit and healthy, because the food we consumed may not be enough to fulfill our daily nutritional need. Therefore our body needs vitamin to be healthy and fit," said Prof Dr Fadli Oenzil, PhD, SpGk., Chairman of PDGMI of Padang Branch.

THe Vitamin Awareness Movement is also in line with the Medicine Awareness Family Movement with the DAGUSIBU principal that stands for Receive, Use, Store, and Dispose of medicines properly," said Drs Nurul Falah Eddy Pariang, Apt - the Chairman of the Indonesian Pharmacists Association. "The Vitamin Awareness Movement is also one of the methods to educate on the proper and correct use of vitamins for the public," he continued.

Vitamin is a substance that aids in the metabolism of carbohydrate, protein, fat and general metabolism to create energy that allows one to conduct activities.  Vitamin is not produced by the body, therefore the body require vitamin intake that comes from fruit and colored vegetables. To conform to the lifestyle of Indonesian, it takes an intake of vitamin supplement such as Fatigon which is practical to fulfill one's daily vitamin needs.

According to Nielsen data, in year 2013, penetration of vitamins have reached 34% on Indonesia's city-based consumers that is divided into 46% of higher class consumers, 36% in the middle class, and 22% in the lower class.  The increase of vitamin penetration indicated the increase of awareness of the public to prevent illnesses rather than to treat.  

When viewed at macro level, the data from UNDP (United Nation Development Program) of year 2013, Indonesia's Human Development Index (HDI) remained in position 108 out of 187 countries, signifying no change from year 2012. The position placed Indonesia at middle levels. The level and value of Indonesia's HDI is fairly below the world average and beneath four ASEAN countries (Singapore, Brunei, Malaysia, and Thailand) HDI consists of qualities of education, health, literacy, and economy of the nation in question. The low HDI value of Indonesia indicated the low levels of the quality of Indonesia's development compared to other countries, particularly in Southeast Asia.

Fatigon at a Glance
Fatigon is a product of Kalbe Farma, Tbk., that was launched in 1982. In the early days, Fatigon was launched as prescription medication, and in 1984, it was launched to enter the over-the-counter market. After 23 years of sales, Fatigon that is positioned as multivitamin for physical soreness, cramp, and pins and needles; starting in 2003, new brands were launched under the Fatigon brand name: Fatigon Spirit as Multivitamin for stamina, strength and fitness; Fatigon Viro, multivitamin to combat anemia in 2006; and Fatigon C Plus, multivitamin for endurance in 2010. Multivitamin Fatigon Group itself is the No. 1 multivitamin consumed by Indonesian (Source: Nielsen research result December 2012).

Fatigon Spirit Action itself has been held since 2010, and the activities have involved approximately 200,000 participants in the event filled with inspiration, education, and motivation for the public. A number of historical records that have taken place are as follows: MURI Record for the ringing of the alarm clock with the highest number of participant in 2010, and record of the most people taking Multivitamin simultaneously in 2013.

Kalbe at a glance
PT Kalbe Farma Tbk (“Kalbe”) was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle their reliable and diverse brand portfolio, prescription drugs (Cefspan, Brainact, Broadced, etc); over-the-counter drugs (Woods, Promag, Mixagrip, Komix, Fatigon, etc); nutrition (ChilKid, Prenagen, Diabetasol, etc); and distribution business units. Kalbe currently has more than 24 subsidiaries, 9 production facilities with international standard, and employs more than 17,000 employees and 6,000 sales force and marketing agents, dispersed across more than 65 branches throughout Indonesia.. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX:KLBF).

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