Press Release No. 001/KFCP-DIR/PR/I/15
Jakarta, 28 January 2015 - PT Kalbe Farma Tbk (Kalbe) today launches the first line from the H2 Health & Happiness line of products in Jakarta. The H2 Health & Happiness products will be the umbrella brand from the range of nutraceutical products of Kalbe's that is based on the philosophy Nature's Goodness for Holistic Wellness that is sourced from all of the goodness of nature for a better life.
"We will always attempt to launch health products that are innovative and of high quality," said Yusuf Hady, Deputy Director In-Charge of Consumer Health Division 2 of PT Kalbe Farma Tbk. "Kalbe realizes that the need for health by Indonesian people is very important for the improvement of the quality of life of the people, therefore the launch of H2 Health & Happiness product as health supplement product has the purpose to complete the range of supplement and vitamin products that have been produced by Kalbe."
"H2 Health & Happiness products are general health supplements directed for the consumers who care for their health," said Sinteisa Sunarjo, Marketing Deputy Director Consumer Health Division 2 of PT Kalbe Farma Tbk. "At present, Kalbe launches the H2 Health & Happiness Skin Series product to accommodate the health of the skin, but in our next development, Kalbe will accommodate the needs of other health supplement products, particularly for overall illness prevention and health maintenance.
In the development of H2 Health & Happiness Skin Series products, Kalbe is partnering with Biokos Martha Tilaar, one of beauty healthcare specialist companies in Indonesia. Through the collaboration with with Biokos, H2 Health & Happiness is formulated based on the skin condition and age for all Indonesian women.
During the initial launch of H2 Health & Happiness Skin Series, the available 3 variants presented are made to accommodate the needs of Indonesian women according to their age. H2 Health & Happiness Firm Skin, for normal to oily skin, helps the nutrition of skin to allow it to be moist and elastic, a condition often found in ages from 25 years old. H2 Health & Happiness Cherished Skin, for dry skin, reducing wrinkles and keeping skin looking young, which is suitable for ages starting from 40 years old. H2 Health & Happiness Fair Skin, for blemished skin to help reduce blemishes caused by sunlight and aging.
Kalbe launches the H2 Health & Happiness Skin Series Product through thorough research steps by focusing on the conditions and problems often faced by the skin of Indonesian women. The skin of Indonesian women who are living in 2-seasons countries have the characteristics and problems that are different with women living in 4-seasons countries. Therefore the H2 Health & Happiness is formulated by utilizing ingredients that are suitable for the skin of Indonesian women.
Furthermore, it is realized that the needs of the skin of each person is different - there are those who tend to have oily skin, dry skin, or have blemishes. The H2 Health & Happiness Products are specifically formulated for the needs of respective skin types. This is different with other skincare products that are out in the market, where one product would claim to accommodate all skin types.
Kalbe at a glance
PT Kalbe Farma Tbk (“Kalbe”) was established in 1966 and is one of the biggest public pharmaceutical companies in Southeast Asia. Kalbe has four main divisions that handle reliable and varied brand portfolio; prescription medicines (Cefspan, Brainact, Broadced, etc.); over-the-counter medications (Woods, Promag, Mixagrip, Komix, Fatigon, etc.); nutrition division (ChilKid, Prenagen, Diabetasol, etc.); and distribution division. Kalbe has more than 24 subsidiaries, 9 production facilities with international standard, and employs more than 17,000 employees and 6,000 sales force and marketing agents, dispersed across more than 65 branches throughout Indonesia. From 1991, Kalbe is listed at Indonesia Stock Exchange (IDX:KLBF).